In the seven years that line upon line has existed, I have constantly been taken aback by the cool things we have been able to do and the many signs of growth we have shown. One area in which I have always felt lacking, however, is the way we connect to those who show interest in and follow our group. In the current age of social media dominance, everyone holds all of their personal and professional relationships right in the palm of their hands, and people of all ages are seemingly more and more at ease with telling the world what they are up to, or plugging their products, or merely showing their interests with the almighty “thumb up” button. Admittedly, we in lul have approached this whole phenomenon with a bit of disinterest, even as we are constantly reminded of the inherent value in maintaining our social media footprint. Even as head of lul’s social media responsibilities (a title I may very well have gained by sucking less at it), I often find myself lacking the energy to post things beyond the obligatory “come to our show” or “check out this cool vid,” which, I’m sure are minimum requirements when it comes to running social media for our sort of organization. As I search for ways to be a better employee, I struggle to find a clear, original voice to throw out over these platforms, putting me at a loss for what more I can do.

Then the idea of starting a blog came up while discussing our recent website remodel. 

It was something the group had discussed doing a few times over the years, and for me, it had an immediate appeal. I grew up a huge rock music fan in a time when rock bands were still figuring the whole internet thing out, but I remember finding some bands who started keeping regular blogs on their websites. Strictly because of the insight this platform provided, I immediately found myself more interested in these bands. This always stuck with me as someone who longed to be a career performer, but I realize that was years ago. In this age, it seems that a blog would be somewhat of a regression from the current age of social media, not to mention that it is by no means, a novel idea. After all, people will have to make the decision to actually click on and read through a blog post, whereas a Facebook post, for example, is quicker and goes right out to the news feeds of everyone that Mr. Facebook (that’s who it is, right?) deems worthy. However, as I’ve thought about it, having a blog comes right down to a concept that concerns just about everything involving our group — Depth. 

From the music we play, to the way we approach it; from the philosophies we encounter and discuss, to the concepts we apply in running our business, we always dive deep into everything, discussing and exploring until we’re sure we have made our best possible decision… and then some. It gives us clarity, it drives us crazy, it propels us forward. I think it’s for this reason that Facebook and the rest of social media can seem superficial and shallow. No doubt, social media is efficient and will get the word out to many, and we’ll always be working to improve how we use it, but the deep connections seem to be scarce, and the intentions are predictably tiresome. Furthermore, I am personally always choosing which bit of crucial information to cut out of a post, just because we (society) have this idea that people (rest of society) won’t even pay attention if the information is not flashed in short bursts. This can only go so far when the desire is telling people what we’re all about. And let’s face it, these days, when people are buying into a music group of any kind, they are oftentimes investing in the people who make up the group, more so than the actual music itself. 

So, this is why you are reading this. But what about perhaps the hardest question we’re faced with starting a blog: What in the world do we actually write about? What do we start with?

This has admittedly been a significant (and likely fairly common) question previously holding us back, but after our seven years in this business, we finally think we may have some things worth sharing. The obvious topics will be things that concern us most, and Matt got us off to a great start with his in-depth look at our group’s mission statement. We’re likely to discuss topics you may have heard us discuss in the talks we do on the road relating to the business side of running our group. Further down the pipe, we also have some interviews lined up with composers we’re into and who have written/are writing for the group. And I have always personally been interested in origin stories and history, so you’ll probably see stories from me about where we came from (actually one of the most frequent things we’re asked). 

At the heart of it, though, the exciting (and scary) aspect of starting this blog is that we don’t really know where it will lead us. The three members of this group are pretty different individuals and undoubtedly have different views on how or where it will go, but that’s why I’m so into starting it. We can write about anything, you can choose whether or not to read it, and we can possibly spark conversations together. The connections we have made over time with people of all ages and varying degrees of musical knowledge and aspirations makes me feel that talking about our experiences could possibly help young musicians and people running small non-profits. Or, just inform the people we don’t always get to interact with what it is, exactly, that we do in line upon line

Perhaps, this post can even help someone who’s yet to pull the trigger on their first blog post (which will surely be better than this) to do so. One can dream.

Lastly, for my own direction of what to talk about down the line (upon line), I’d like to keep the floor open for you, the reader, to make suggestions. What, if anything, would you like to hear us talk about? I’ve pretty much decided I’m going to write whatever anyway, but it would be WAY better for all of us if I knew it was about things that people actually cared about. If you do have suggestions, go ahead and leave them in the comments section below, or on our various social media platforms, where I will be diligently working to improve my skillz.

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